Student Engagement & CRM Transformation

Overview

Supported a university-wide CRM transformation programme by establishing a unified digital ecosystem for prospective student recruitment. The project consolidated fragmented recruitment data into Salesforce CRM, enabling end-to-end engagement, personalised communications and data-driven recruitment across multiple channels.

Key Features

• Implemented Salesforce CRM as the central prospect repository
• Developed custom deduplication logic and 360-degree student profiles
• Integrated recruitment touchpoints into a unified engagement platform
• Leveraged Salesforce Marketing Cloud for personalised communication journeys
• Implemented dynamic audience segmentation based on behaviour and engagement
• Delivered multi-channel campaign automation
• Built real-time dashboards for recruitment analytics and conversion tracking

Outcomes

• Unified prospect data across multiple recruitment channels
• Reduced manual processing through automation and integration
• Enabled comprehensive student profiles supporting personalised engagement
• Improved recruitment effectiveness through automated marketing journeys
• Delivered real-time reporting to support continuous optimisation and recruitment ROI