Retail Destination Website Revamp

Overview

Led the end-to-end website revamp for INDIGO Beijing, a large-scale mixed-use retail destination with over 170 retail, dining and lifestyle brands. The project covered UX/UI design, full-stack development, Strapi headless CMS implementation and infrastructure setup, delivering a scalable platform that supports dynamic content, promotional campaigns and ongoing marketing operations.

Key Features

• Redesigned end-to-end user experience and navigation across retail, dining and promotional content
• Implemented Strapi Headless CMS for flexible content management
• Integrated APIs for real-time promotion and campaign updates
• Structured reusable content modules for retail, F&B and lifestyle categories
• Delivered full-stack development, server setup and deployment
• Optimised for high-frequency campaign updates and seasonal promotions
• Designed responsive experiences across desktop and mobile devices

Outcomes

• Established a scalable digital platform supporting continuous marketing campaigns and content updates
• Reduced operational effort through flexible CMS management
• Improved promotion visibility and shopper engagement
• Delivered a stable infrastructure supporting daily operations and campaign traffic