Global Website, Digital Positioning & GEO/AEO Strategy

Overview

Delivered a global website and digital positioning strategy for Santic Group, consolidating fragmented websites into a unified international platform. The project combined UX/UI design, multilingual content architecture, branding and GEO/AEO implementation to strengthen global visibility, improve user experience and support international business growth.

Key Features

• Consolidated multiple websites into a unified group platform with clear information architecture
• Defined global website structure covering multiple brands and business units
• Designed multilingual UX/UI supporting international audiences
• Structured content for corporate communications and partnership enquiries
• Implemented GEO/AEO best practices to improve AI and search visibility
• Built the platform on Payload CMS for scalable governance
• Created a flexible foundation supporting future expansion and digital initiatives

Outcomes

• Established a unified global digital presence with clear brand positioning
• Improved search visibility through GEO/AEO implementation
• Strengthened international brand perception with consistent UX and content strategy
• Enabled scalable content governance supporting long-term global expansion