Corporate Website Generative Engine Optimisation (GEO)

Overview

Delivered a comprehensive Generative Engine Optimisation (GEO) programme for Chinachem Group, enhancing AI visibility through an engine-friendly information architecture, machine-readable content and technical optimisation. The engagement established an AI-ready digital foundation that enables search engines and large language models to accurately interpret and recommend Chinachem’s brand, projects and community initiatives.

Key Features

• Optimised technical SEO infrastructure by resolving crawl issues, broken links and Core Web Vitals
• Redesigned information architecture, URLs, metadata and heading hierarchy across more than 100 pages
• Implemented structured schema markup and machine-readable content for membership and community initiatives
• Developed FAQ content and FAQ Schema to improve AI discoverability
• Enhanced Google Business Profile structure and data quality
• Extended CMS capabilities with dynamic image Alt Text management and reusable linkable content components

Outcomes

• Achieved over 100% improvement in GEO score, 91.6% growth in AEO score and 8% improvement in SEO score
• Improved page loading performance by 22%
• Secured Google Featured Snippets for strategic keywords
• Increased the quality and accuracy of AI-generated answers across major generative search platforms
• Strengthened the brand’s digital visibility through enhanced Google Business Profile management